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Tech | Product | Analytics
Senior Analytics Manager, Games24x7
Sept 2020 - Present
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Sept 2020 - Present
Senior Analytics Manager
• Automated User Journey Flow Analysis using clickstream data handling 4 Billion entries monthly.
• Formulated a WOM Attribution Model to better forecast Organic Leads and effects of scaling performance marketing budgets.
• Built a clustering algorithm to define User Personas & devised a predictive classification model to identify high LTV users using users' physical & behavioural features.
Dec 2018 - August 2020
Asst. Product Analytics Manager
• Deployed statistical methods and algorithms to predict total estimated reach.
• Automated the data analytics workflow for efficient periodical analysis using Python.
• Built category affinity for the Live EPG based JioTV on a 300 milion userbase to cross promote shows.
May 2017 - Nov 2018
Junior Analyst
• Automated the data analytics workflow for efficient analysis periodically using Python & Google Sheets.
• Reduced Delivery Costs by 20%, Product Shrinkages by 30%, and Optimised Man-hours to 50% saving over $40,000 per month.
• Optimised Systems Workflow Algorithms
2021
Get Audio Alerts for open vaccination slots & rearrange centres on the basis of open slots.
Education
Awarded to top 99th Percentile Students for their achievement in High School Science and IITJEE
Graduated with Master of Science (Hons.) from BITS Pilani (acceptance rate <1%)